What are you doing tonight at 10:04?
Are you one of the many mothers who make the most of the evening hours after all the kids are in bed? Maximizing the later hours of the day may in fact be an excellent strategy, according to the results of a new research study. Forget the early bird; the most likely time of day for a creative breakthrough is 10:04 p.m. As reported by the UK’s Daily Mail:
Early to bed, early to rise, makes you healthy, wealthy and wise.
So goes the old proverb, but research now suggests that if you want to be the wisest, you really need to stay up — well, until 10.04 pm at least.
This is supposedly the best time for a eureka moment, according to research. [A]round a quarter of us feel we formulate our most cunning plans when we are burning the midnight oil, the survey of 1,426 adults found.
By contrast, despite what many managers may believe, daytime in the office is not conducive to blue-sky thinking. The afternoon…is when an overwhelming 98% of those polled say they feel most ‘uninspired’.
The creativity drought just gets worse over the nine to five working day, hitting rock bottom at 4.33 pm.
When asked about methods they use to get their creative juices flowing, 44% said they took a shower.
Unfortunately for mankind, even when we do get a stroke of genius more than half of our ideas are lost forever.
When inspiration strikes, 58% of us fail to write the idea down immediately and forget it….Women were better than men at jotting down their best ideas for posterity.
A third of over-35s chose to scribble the thought on the back of their hand, perhaps having learnt from experience how forgetful they are. The findings echo an Italian study in 2006 that found those who stay up late have the most original ideas.
Night owls came up with the most creative thoughts — perhaps because they are more likely to be unconventional and bohemian than early birds — according to the research by the Catholic University of the Sacred Heart in Milan.
So, if you like to stay up late and squeeze in a bit of creative time, take a look at the clock when you hit your groove. It might just be 10:04. Oh, and if you have a great idea, write it down — preferrably on a piece of paper!